"I've built a very rewarding career by helping others build theirs."

David R Evans, CHME

David R. Evans & Associates:

Common Sense Equals Performance & Results Squared (CS=PR2)

Order Now: Yield to the Power of Common Sense


Yield to the Power of Common Sense

Now in its 16th year, David R. Evans & Associates has leveraged its 40 years of on-the-ground (Westin and Starwood Hotels and Resorts SVP Global Sales and Marketing) experience in hospitality, marketing, sales, brand development, strategic and tactical planning to create his book: "The Power of Common Sense" CS=PR2 $19.95.

A common sense road map for success in today's complicated world!

To Purchase:

Order on BCH by calling 1-800-431-1578 or online by clicking here

Order on Amazon by clicking here

During his advisory years created the Common Sense CS=PR2 DREA "Smart Plan Road Map for Success", the genesis for the "Power of Common Sense CS=PR2".

The DREA Smart Plan: Not your typical traditional "sit on the shelf gathering dust" business plan is a dramatically different approach to sales/market-ing planning and management.

The DREA Smart Plan

Smart Plan

The DREA Smart Plan© is a common sense, highly actionable, integrated and measurable sales and marketing planning process that allows clients to powerfully and confidently reach out to the market. It owes its success to an inclusive, collaborative process of inter-department participation and accountability.

The "DREA Smart plan"© was created specifically for the hospitality industry, hotels, resorts, Destination Marketing Organizations (DMO'S) and conference centers. When implemented in tandem, these vital sales and marketing management tools enable staff teams and associates to:

Former Publisher of Travel Agent Magazine, Richard P. Friese, praised Evans as "one of the industry's master communicators, his talents in market development are especially required in today's business environment. He quickly evaluates a situation and provides knowledgeable and cost effective solutions."

Performance Tool Box

Brian McGinnis, President of North Forty Lodging LLC offered that "We retained David R. Evans to assist Alderbrook Resort & Spa in developing an improved sales and marketing approach as part of their annual business plan, that is both 'actionable' by the resort team and 'measurable' by ownership to hold everyone accountable. We are quite pleased with the plan."

Performance Tool Box


Twenty standards for building a highly effective sales force.

Sales Team Performance Assessment

DREA Comprehensive sales department tested formatted reviews. A sales team performance assessment tool that's essential to maintaining a higher level of consistent sales performance.

Smart Plan Workshops

A clear and focused approach to integrating strategies for best results.

Preemptive Marketing Review

The Preemptive Marketing Review is designed to give prospective developers an understanding of the viability of potential hotel products from a sales and marketing perspective: Location, demand generators, size and shape and type of hotel.

Competitive Intelligence

A competitive set evaluation tool that yields critical market intelligence essential to new in-market planning and implementation.

Speaking & Productivity Workshops

David believes that ongoing active learning translates to higher corporate profit, staff capability, and personal individual growth, accomplishment and satisfaction. That's why David R. Evans and Associates offer Toolbox workshops that give staff the tools they need to win in highly competitive markets. Speaking Topic Example: "A Common Sense CS=PR2 Approach To Hospitality Sales and Marketing In A Technical World."

David R. Evans, CHME

(Certified Hotel Marketing Executive)

Gary Zak, Vulcan Pan Pacific Hotel Seattle Asset Manager, said, "I appreciate your focus on helping us evaluate the talents and skills of prospective senior staff for the hotel, but even more valuable was the insight into brand characteristics, the vision and marketing message that forms the personality of the hotel. The SMART Plan is the best I have seen in the hotel business."

David R Evans

David R. Evans is a highly-regarded hospitality industry leader, with 39 years of active hotels sales and marketing leadership and sixteen years as a sales and marketing advisor.

David started his career as the sales manager for The Olympic Hotel in Seattle. He moved on to Los Angeles to become the same at the renowned Century Plaza. David returned to Seattle to become Vice President and General Sales Manager at Westin's headquarters retiring as Starwood Hotels and Resorts SVP of Global Sales and Marketing.

Through his many roles and accomplishments David has acquired an unprecedented expertise in hospitality sales and marketing.


A clear and focused approach to integrating strategies for best results.


Please reach out to me. I'd welcome the opportunity to talk about how we can work together to build a highly powerful, integrated sales and marketing program.